Omfattende hotelloppgradering

Quality Hotel The Reef Upgrade and Renovation Project is a comprehensive redevelopment of a well-established hotel property located in Frederikshavn, Denmark. The hotel, which has been owned by Stena Line since 1987 and operated in partnership with Strawberry, is recognized for its water park, shared areas, conference rooms, and accommodation. The renovation focused primarily on upgrading the communal spaces and aquatic facilities to elevate the overall quality and guest experience.

Moderniserte fasiliteter og rom

The scope of the project included a complete overhaul of the lobby area with a new bar, a redesigned restaurant featuring a new concept, and fully revamped conference facilities. The water park was modernized with updated technical solutions, new furniture, and upgraded changing rooms. Additionally, 18 hotel rooms that were not renovated during the previous 2020 refurbishment were fully updated, complementing the 210 total rooms. New social zones were introduced, such as a gaming room, a teen lounge with arcade machines, karaoke and shuffleboard rooms, enhancing the appeal to diverse guest segments. The site also features a gym and a parking garage with electric vehicle charging stations, reflecting contemporary guest needs.

Renovering fra nov 2024 til jun 2025

The renovation work commenced in November 2024, preceded by several months of planning and design that began in May 2024. During the construction period, the water park was temporarily closed beginning November 4, 2024, but the hotel remained operational throughout to minimize disruption. The project reached completion by June 2025 as scheduled, with the full reopening marking a significant milestone in enhancing the guest experience.

Styrket konkurranseposisjon i markedet

From a strategic perspective, this upgrade strengthens Quality Hotel The Reef's competitive position in the regional tourism market. It targets families with children, sports teams, and conference attendees, thereby broadening its appeal within Northern Jutland. The enhancements contribute not only to improved accommodation and recreational offerings but also seek to boost Frederikshavn's stature as an attractive travel destination.

Smidig prosjekt med miljøfokus

The project appears to have been executed smoothly without major risks or setbacks, demonstrating effective collaboration between the owner, Stena Line, and the operational management, Strawberry. Environmental considerations are reflected in the inclusion of electric vehicle charging infrastructure, aligning with sustainable hospitality practices. Overall, this extensive renovation provides a refreshed, modernized facility designed to meet contemporary guest expectations and foster long-term success.