Scandic’s Berlin Hotel Venture

Scandic, the leading hotel chain in the Nordic countries, has partnered with Danish property development company Schaumann Properties A/S to develop a new hotel. The hotel, consisting of 572 rooms, will be located at the strategic and central location of Potsdamer Platz in Berlin. This represents a significant step in Scandic's international growth strategy.

Scandic’s Expansion Strategy

The Scandic Berlin Potsdamer Platz Hotel is slated to open in February 2010 and is expected to be a benchmark for Scandic's brand and a spearhead for the company's expansion in Germany. Scandic's corporate strategy targets development opportunities in Eastern and Northern Europe, Russia, and the Baltic countries, while also ensuring growth in the Nordic domestic markets.

Holistic Potsdamer Platz Development

The project is part of a larger development initiative at Potsdamer Platz that will include residential spaces, wellness and fitness facilities, and other commercial elements. The location offers practical access to central Berlin. Additionally, the project emphasizes Nordic design and Scandic's commitment to sustainable and casual customer-friendly service, augmenting the hotel market in Berlin.